How to Maximize Jewelry Resale Value & Top Best Value-Retaining Jewelry Brands

How to Maximize Jewelry Resale Value & Top Best Value-Retaining Jewelry Brands

You love to indulge in your favorite designer jewelry brands--but have you ever thought about the resale value? Contemplating the resale value of any purchase will help make your treasure a worthwhile investment. 

Incorporating any resale value means if you ever wish to resell the item, you will get a percentage of the amount spent on the initial purchase. Not only will you get what you love, but you will also have invested in an  item that has long-lasting value beyond its first-time purchase. 

Factors to Consider for Your Purchase

Many factors go into maximizing the resale value of your initial designer jewelry brand purchase. Here are a few:

1. Packaging:

Always keep the original packaging (boxes, bags, cards of authenticity, tags, inserts, etc). All of these items are an important part of the first purchase. Consumers purchasing pre-owned jewelry designer brands look for products accompanied by their original packaging. Items with their original packaging often command a higher price than those without. 


2. Receipt and Appraisals

Keeping the original receipt and/or appraisals in a safe place is a great idea for a successful resell. Storing the receipt in a zip lock bag or an envelope prevents it from fading. The receipt and appraisal will have the address, date, retail value of the item, and time of the transaction, giving the reseller and the customer a clear pathway of authenticity and origin of any item.

3. Keep Your Designer Jewelry in Excellent Condition

The better any jewelry is cared for, the better chance it has at commanding a higher price for reselling. Stones missing, dents/scratches, and other signs of obvious wear and tear will leave any item looking worn out and weathered. Although it is a pre-owned item, it should be kept in as good condition as possible, replicating the pristine appearance you originally fell in love with. 

According to Marie Clarie, cleaning your diamond jewelry with warm water and creating a mild soapy solution is a safe at-home alternative for keeping your designer jewelry clean. Here is another blog post that covers the steps of cleaning your diamond jewelry. 


4. Researching Styles & Collections

Certain seasonal collections and styles sell better than others. This means a certain item you may or may not sell higher than another item of a previous or preceding year because of the demand. 

Doing research and seeing which collection or style is in demand before making an initial or resell purchase will help increase the value of any jewelry design. The following paragraphs below will cite reputable sources and give investment ideas for your next brand-new or reselling project. 


Top Designer Jewelry Brands to Consider

Some of the top designer jewelry brands include Cartier, Van Cleef & Arpels, Tiffany & Co., and David Yurman. They are all sought-after, well-known luxury brands known to hold their value over time compared to other brands. 


Van Cleef & Arpels 

According to National Jeweler online, Van Cleef & Arpels is the second-ranked top fine jewelry brand per resale value in 2020 across all categories. Van Cleef’s Alhambra Collection sells for 86% of its original retail price on average, and 90%b of the pieces sell within 30 days.

The Alhambra Collection, according to the Van Cleef & Arpels website, was created in 1968, the four-leaf clover-inspired Alhambra jewelry collection established itself as a timeless symbol of luck. 


Cartier jewelry sells for an average of 74% of the original price, making Cartier one of the brands with the highest resale value of all high-end jewelry brands.

The Cartier Love Collection sells for 78% of its original retail price on average. What is the Cartier Love Collection? The Cartier Love Collection is synonymous with Cartier, featuring their famous nailhead design. The LOVE Collection is a "Love child of '70s New York, the LOVE collection is a symbol of free-spirited love. Its binding closure and screw motif give it true permanence, while diverse interpretations allow for a unique expression of feelings. Lock in your love, forever."




Tiffany and Co

According to National Jeweler, Tiffany & Co. “T” Collection earns 69% of its original retail price. According to Tiffany & Co., the Tiffany & Co. “T”  is inspirational jewelry artistry that is "Our favorite letter, your favorite collection. Tiffany T designs are marked by a sleek T motif, a signature House code inspired by our name." These sophisticated designs often sparkle with diamonds, created with fine metals capturing the essence of Tiffany’s high standards.