YEEZY Does It! Why is Kanye's brand so popular?

As one of the trendiest and exclusive sneaker series, the Adidas YEEZY sneakers have been a huge target for sneaker collectors. Developed by famous rapper and designer Kanye West in collaboration with Adidas, Adidas YEEZYs are known for their unique sense of style. Retailing for $220, the YEEZY Boost 350 V2 (the most popular Adidas YEEZY) is already considered an expensive shoe in the sneaker market. However, the price could easily go up to $2,000 in the resale market depending on the design and color scheme you opt for. So what is it about those sneakers that makes them so popular and collectible? 

1. Limited Quantities

One reason for the hype is the scarcity of Adidas YEEZYs. Adidas is known to make a limited number of YEEZYs for every new launch. Getting YEEZY's for retail feels like winning a scratch-off because of the limited availability of the sneakers. 

2. Status Symbol 

Casual and relaxed dress codes are back on-trend. According to a Business Insider article, sneakers are more “prestigious” partially because people want to be more comfortable which explains the high adoption of sneakers which promises better comfort and better style. 

Here are some of the most popular YEEZY’s styles from STORE 5a’s collection

YEEZY Boost 350

Constructed with a Boost sole and a digitally knitted upper, the YEEZY Boost 350 V2 is one of the comfiest sneakers to come out of the creative collaboration between adidas and Kanye West. From Beluga, Cloud White to Zebra, it is one of the most popular YEEZY, worn by so many celebrities. 




Gigi Hadid, Kim Kardashian, and Kanye West wearing Yeezy sneakers

YEEZY Boost 700

Disrupting the dad-shoe craze in the wildest of ways, Kanye West brought in Steven Smith for the creation of the adidas YEEZY Boost 700. The YEEZY Boost 700 is Kanye West’s first foray into chunky sneaker territory. Upon release it initially drew mixed reactions, but thanks to the oversized sneaker trend taking off, it has since become one of the most coveted YEEZY styles. 


YEEZY Slide 

Kanye’s love for comfort, simplicity, and cost-effective construction came together on the YEEZY Slide. Since figuring out footwear by way of the sneaker, sandals have been a point of focus and function for the YEEZY line over the course of many seasons.

Are you ready to add a pair of YEEZY to your fashion wardrobe? Browse our collection and pick them out today!